Here's some common reasons why people make mood boards: You can brainstorm visual motifs, set the tone for decoration, setting, or experience, and share your vision with others. Social media platforms like Pinterest and Tumblr have now digitized the mood board format towards multimedia collages that can be shared online.Ĭreating a custom mood board can help you communicate visual ideas, color pallets, and design concepts more easily than text descriptions. In the past, mood boards are scraps of paper and color swatches pinned or pasted to a bulletin board. Serving purposes from scrapbooks to interior design plans, mood boards are equal parts utilitarian design tool and frivolous aesthetic patchwork.
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Keeping it up to date will help in all your future work.ĭo you need some help getting started with your business mood board? Get in touch and we’ll be happy to talk you through the steps over a cuppa.Whether you want to use it for your Pinterest board, Instagram story, Twitter header, or dorm room, it's simple to edit & create your own custom mood board, all for free & online: here's how. Twice a year works for us, but you can choose to come back to it annually or quarterly, depending on how quickly your business is changing. Make sure you revisit your mood board regularly. These final pieces should be a good representation of your business and your ideal customer. Then, with your ideal customer in mind, go through it again. First go through every piece with your gut instinct as we did before. EvaluateĪfter a break from your business mood board, you’ll now need to do another cull, this time to get it to 10 pieces or less. This will make the final step much easier. Don’t look at it, don’t add to it, and don’t think about it if you can help it.
Walk away from your business mood board for a week. This is such an important step as it gives you time to reflect, without being overloaded with imagery. If this isn’t the case, repeat this step until you have fewer pieces on your board.
What this should leave you with is 20-30 pieces that represent your business. If you spend more than 3 seconds looking at a piece, it’s a no. Go through every piece you’ve collected and put it into a ‘yes’ or ‘no’ pile – instantly. We’ve found the best way to do this is rely on your gut instinct. Now you have everything together, it’s time to throw out most of it. It’s worth spending a week or so collecting all the inspiration you possibly can. Is there an online magazine or website that relates to your business? What about forums or networking meetings? Could you find inspiration on other product websites or pages dedicated to tourist attractions? While google images and Pinterest are great, think outside the box too. Make sure you spend some time looking in a variety of places for your inspiration. This could be words, phrases, colours, photographs – anything at all! When you’ve decided on whether your board will be physical or online, start collecting anything that relates to your business and your ideal customers. The first thing you’ll need to do is to collect your inspiration. There are four main steps to completing a business mood board. It can be a source of inspiration, and help you stay on track when it comes to your marketing strategy. It’s a simple tool that can be used to communicate your business values, goals and ideal customers to employees and contractors.
Why is it useful?Ĭreating a mood board for your business helps to hone your brand identity, and gives you a focus when creating new work. It can contain images, words, even music, and can be as in depth as you’d like to make it. A business mood board should focus on your ideal customer it should contain representations of their wants and needs, as well as the things they enjoy or are drawn to. It can be in physical form, or hosted online via a platform such as Pinterest.
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How To Create A Mood Board For Your Business What is a business mood board?Ī mood board is a visual representation of your business.
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